February 7th, 2012
Build Your Brand with Sandra Sellani
Build Your Brand for 2012 with Branding Expert Sandra Sellani
February 7th, 2012!
Nationally known brand expert Sandra Sellani, author of best-selling business book, “What’s Your BQ?” (www.whatsyourbq.com) and VP of Marketing for NVISION Laser Eye Centers (www.nvisioncenters.com), will share her secrets to building your brand for 2012 at a Workshop and Networking Event being held on February 7, 2012 at Prego Ristorante in Irvine.
Co-Sponsored by PCE, OC AMA, IABC-OC, and OC PRSA.
In her workshop, Sandra will help you discover what makes you unique, steps to create your own brand, and how to build that brand among your clients, potential clients, partners and others. Branding yourself will help you break away from the crowd of competition and become known for being the obvious choice in your field. This will ultimately enable you to stand out when doing proposals for new business and in keeping existing clients.
You will benefit by :
• Taking the BQ Test to ascertain your brand strengths and weaknesses
• Learning how to define your unique point of differentiation
• Understanding the differences between name recognition and brand recognition
• Finding out how to stand out from the crowd
• Learning how to make your first impression a standout
• Understanding how building your brand gives you a sustainable competitive advantage
• Learning about the VRIO Branding Model, what it is and how it works
• Seeing case studies on how branding has made a difference
• Learning what efforts are needed to create your own brand
BIOGRAPHY
Sandra Sellani, MBA
Brand Author, Strategist, Consultant
Sandra Sellani, author of business bestselling book, “What’s Your BQ?” is a nationally known brand expert. She is the founder and principal of the Sellani Group Brand Strategies. She concurrently serves as VP of Marketing for NVISION Laser Eye Centers. Sellani’s proprietary branding methods have helped companies of all sizes become successful in any type of market. Sandra’s methods were a significant part of the growth of Sperry Van Ness International Inc., a small Orange County company, that become a national industry leader. She created a brand strategy that resulted in rapid growth, The company grew from $14 to $140M in revenues, transitioning from a local Orange Country brokerage firm, to one of the top five commercial brokers in the nation. Sellani’s team won more than 30 marketing and public relations awards in a three-year period.
Sellani has also won many other award. She was named one of Orange County’s 2007 Top Women to Watch by OC Metro magazine. Since then, she has been quoted in hundreds of media outlets on her branding expertise including Investor’s Business Daily, Yahoo! Finance. She speaks nationally to CEOs and business owners on how to develop powerful and sustainable brands.
Sandra has an Executive MBA from Pepperdine University, Malibu, California. She is an avid runner and on November 7 of 2010 completed the New York Marathon to raise money for the Humane Society of the United States.
