Meet the Board

Meet the Board

The OCAF Board of Directors is a group of individuals who are actively involved in - and passionate about - the advertising community. The officers of OCAF come from a variety of backgrounds, but share a passion for great work and growth of the local industry.


	President Sandy King Sandy King, Advertising Specialist with Orange County Register Communications, has over 20 years experience in client marketing and advertising strategy. The truth about Sandy: Why do you like the ad biz? I’m fascinated by the creative process! To see a concept become a campaign is captivating. When campaigns alter behavior and produce or exceed desired results, well… I also really enjoy working with students interested in perusing careers in the advertising industry. I’ve coordinated the AAF District 15 National Student Advertising Competition (NSAC) for the past several years. Each year the competition becomes increasingly more intense: the students more savvy, the campaigns more incredible, and the creative more engaging. These students are the future of our industry; and I am incredibly proud to facilitate a program that provides them experience and skills needed to successfully enter the workforce. What is your biggest career accomplishment? My most gratifying career accomplishment is gaining the trust and respect of my clients. Being awarded the American Advertising Federation Silver Medal last year by AAF District 15 was pretty incredible as well! Describe your most prominent marketing philosophy? Adaptability: Maintaining the ability to adapt in a constantly evolving industry is vital to success. What are your hobbies? Anything involving fresh air, warm water & sunshine! What is your biggest fear? Having identical twins and not being able to tell them apart!!! What is your favorite quote? Life is not measured by the number of breaths we take, but by the moments that take our breath away. - Anonymous What one thing would you not want us to know about you? The one thing you never will… What frustrates you? Apathy and dissention What do you do to help the human race? I am a fairly community-minded individual; I shop locally, support my area farmers & craftsman, and volunteer for community service. I also recycle, donate to charitable organizations, and promote a greener way of life.

	Vice President Lisa Delaney Lisa Delaney is a highly forward-thinking hands-on executive with experience in Marketing and Business development. I have worked on the client side and for PR and advertising agencies for 15 years. I have a solid understanding of the challenges that our industry faces and keep up on current practices and technological developments. The Truth about Lisa: Why do you like the ad biz? I love the new ideas, diversity of the people and the color, texture and design concepts that erupt out of creative thinking. What are your hobbies? I love motorcycles, fishing, cars, camping, rafting, singing songs, and dressing up in costumes. What is biggest career accomplishment? I was an integral part of the Prius launch for Toyota. Describe your most prominent marketing philosophy? As a true marketing enthusiast, my philosophy is to apply my passion and drive for the industry in my work. More importantly is my obsession for delivering great programs and appreciating the dedication and enthusiasm required to be credible a player in the category. What is your biggest fear? Birds (flappy, dirty, webbed feet, beaks and nasty feathers… YUK!) What is your favorite quote? “For Old Tyme’s sake!” What one thing would you not want us to know about you? I once drank cat milk (Kittelina… may she rest in peace) What frustrates you? Bird crap on my car What do you do to help the human race? I volunteer with the Surfrider foundation, Meals on Wheels and Project Angelfood

	Secretary/Ad2 OC President Emily Lavender Emily Lavender, Marketing Director for Circus Vargas, has a strong desire to continue to learn about the always changing advertising industry. The truth about Emily: Why do you like the ad biz? I love figuring out how people work, who likes what products and then determining the most effective and creative way to reach and engage them. What are your hobbies? Working out, spending time with friends and family, and playing with my bulldog! What is biggest career accomplishment? Getting my first job just out of college! Describe your most prominent marketing philosophy? Don’t talk at them, talk with them. What is your biggest fear? Spending my life doing something I do not love. What is your favorite quote? “All you need is love” What one thing would you not want us to know about you? Sometimes I sleep way too much! What frustrates you? Traffic What do you do to help the human race? I try to be positive about everything and everyone!

	Treasurer George Haggarty George Haggarty is the founder of Main Graphics, and has served as the President since the company’s inception in 1988. He works with agencies and their clients to design Internet business applications that meet the changing needs of dynamic Print, Fulfillment and Mail Service Provider organizations (also known as Marketing Service Providers). At a young age George recognized he was not employable and was determined to make his mark as an entrepreneur. The truth about George: Why do you like the ad biz? It is the best of times, it is the worst of times…-Dickens What are your hobbies? Golf, coaching kids athletic teams, mall watching, whatever my family tells me to do What is biggest career accomplishment? TBD- I think the best is yet to come. Describe your most prominent marketing philosophy? There is too much commoditization (is that really a word) in business. As it relates to print, Main looks to avoid the “me too” syndrome of simply marketing to make a sale We work with our clients to identify what success looks like and then formulate a marketing approach to meet objectives. What is your biggest fear? failure What is your favorite quote? Intention with no action equals squat- Tom Crouser What one thing would you not want us to know about you? I have no skeletons (which probably means the closet is full of skeletons) What frustrates you? When the focus is the process versus the outcome. What do you do to help the human race? I help a few organizations work to create opportunity for disadvantaged children and their schools.

	Executive Director Thom Cameron Thom Cameron, Team Builder, Owner EOS Solutions, brings 20 years experience in the Printing and Marketing industry, with a strong emphasis on Business Strategy and Marketing. The truth about Thom: Why do you like the ad biz? It provides me the opportunity to explore my creative side and collaborate with amazing people. What are your hobbies? Hunting, Boating, Racing, Off-Roading, Motorcycles and anything that lets me spend time outdoors with my family and friends. What is your biggest career accomplishment? Developing careers for many of my past employees and developing long lasting relationships with them by being fair, focused and always keeping my integrity. Describe your most prominent marketing philosophy? If you can create a positive emotional response or connection, your audience will listen. What is your biggest fear? Not living up to the love and respect my family has for me. What is your favorite quote? Whaaa wwaaa waaa whaaaaa whhhaa waaahh wahhhh. Whaaahh – Teacher in the Charlie Brown Cartoons. This is what people hear when what you have to say has no value or interest to them. What one thing would you not want us to know about you? Sorry, not telling and please don’t ask the sheep because they lie. What frustrates you? Stupid people or those that feel that their personal agenda is more important than the needs of others. What do you do to help the human race? Try to set a positive example and be socially active in positive organizations. I also help rid the world of those fearsome and aggressive beasts known as wild deer – look out Bambi. Ok, only 1/2 serious about that last part.

	Membership Chair Janet Bowden Janet Bowden, Senior AE at The Identity Group, brings over 25 years of experience in marketing, advertising and branding strategy to the OC Ad Federation The truth about Janet: Why do you like the ad biz? Collaborating as a team strategically to solve client’s problems What are your hobbies? Haunting bookstores and photography What is biggest career accomplishment? Getting back into advertising after taking a hiatus after six years Describe your most prominent marketing philosophy? There’s always more to know What is your biggest fear? Not knowing enough What is your favorite quote? “I swear by my life and my love of it I will never live for the sake of another man nor ask another man to live for mine…” What one thing would you not want us to know about you? ….hmmmm my glove size? What frustrates you? People who break commitments What do you do to help the human race? Try to truly live by the golden rule as corny as that sounds…

	ADDY Co-Chair Lisa Trachtman Lisa Trachtman, President of Strata-Media, brings over 22 years of experience in marketing, advertising and branding strategy. The truth about Lisa: Why do you like the ad biz? I just have a passion for the work. No two days in a row are alike. It’s cliché, but when you see a finished ad, a billboard, or collateral piece that was just a concept on paper or in your head, it’s an adrenaline rush. The opportunity to incorporate so many skilled principles: psychology, education, strategy, creative talent, and engineering to name a few. I thrive best on stress and antacids. What are your hobbies? Watching my son play baseball, following the Dodgers, traveling, Facebook, shopping and oh yeah, did I mention baseball? What is biggest career accomplishment? In 22 years, there have been so many. Most recently, would be the creation of a global brand identity, and the successful launch of two-ground-breaking medical device products in just 4 weeks. Describe your most prominent marketing philosophy? Start small, phase in quick wins, scale growth from there. Test it, test it, test it! What is your biggest fear? Rodents of any kind. Reptiles aren’t far behind. What is your favorite quote? “Treat it and street it” --- ER (TV series). What one thing would you not want us to know about you? I’m really shy. No really. I am. What frustrates you? Traffic, having to repeat myself, listening to long voicemail messages, bad customer service, arrogance, delays of any kind. What do you do to help the human race? I donate toward the tax revenue for Orange County almost on a daily basis, which I hope helps our economy’s bottom-line and in turn, human welfare. Seriously… I recycle and I donate to charity whenever I can afford to.

	Education Chair Bob Peterson Bob Peterson has over 30 years experience in the field of graphic design, advertising and marketing, where he has designed catalogs, ad campaigns, direct mail, brochures, and developed and implemented advertising and strategic marketing plans for major companies in the electronics industry. He has fourteen years teaching experience, including two years as a photographic instructor in the U.S. Air Force, two years as a sales trainer for the Los Angeles Herald Examiner, and ten years as a graphic design instructor and Program Director at Westwood College – Anaheim. In the past he has been active on the education resource committee for the OC Ad Fed. The truth about Bob: Why do you like the ad biz? It’s a great feeling when you put together a message that changes behavior. What are your hobbies? Avoiding hobbies What is biggest career accomplishment? There are many, in the past, branding smaller companies to appear as a fortune 500 company. Presently every graduation when my students accomplish their degree.

	Creative Chair Drew Lewis Drew Lewis, New Media Developer of Y&R Brands and Creative Director of Fusioncorp Design, he is originally from Lexington, KY and has lived in Southern California for three years now. Working for clients such as Land Rover, Callaway Golf, Toshiba, and Hilton Hotels he is close to his goal to rule the world using subliminal creative advertising. The truth about Drew: Why do you like the ad biz? People actually like the ad biz? My goal is to make enough money not to hate myself for selling out. What are your hobbies? Is Hulu a hobby? Mmmm… Traveling, Sailing, Sculpture, Movies, Video Games… What is biggest career accomplishment? I remember seeing my first TV spot air. That was a nice feeling. Describe your most prominent marketing philosophy? I believe advertising is driven in some form by emotion. Find the right emotional cord to pull and a good concept and you’ll have an unbelievable ad. What is your biggest fear? I turn into a little girl around spiders…no seriously. What is your favorite quote? A good quote should probably say something deep and profound and with a lot of big words. - Anonymous What one thing would you not want us to know about you? I actually own the DVD film “The Cutting Edge”. Don’t knock it! Time will tell the truth that it is a classic on par with “Harry and the Henderson’s”. Toe Pick! What frustrates you? The large and slow moving machine that large companies have become. What do you do to help the human race? I try to be a good person.

	Ad2OC Board Member Mike Thompson Mike Thompson, Digital Media Specialist and Account Manager at Orange Label Art + Advertising, brings the entrepreneurial skills, creativity and experience of running his own freelance web design and photography company for over 5 years to the world of advertising, marketing and business development. The truth about Mike: Why do you like the ad biz? I feel that working with business to create opportunity, or solve problems, is extremely rewarding. It is amazing to think that “work” is a synergy of hobbies I grew up exploring. What are your hobbies? I grew up in Michigan enjoying the outdoors; Hiking, camping, boating, and scuba diving are on the top of my list. I have a passion for Photography and the Guitar. What is biggest career accomplishment? About 2 years ago my photography was printed full page in a national guitar magazine as an advertisement for Divided by 13 guitar amps. Describe your most prominent marketing philosophy? “In advertising, you’re trying to find the thing behind the thing.” - What about a given product or service separates it from the competition? – Carolyn Coal What is your biggest fear? Laundry What is your favorite quote? “If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, you’re fired” – Anonymous What one thing would you not want us to know about you? I have never seen Citizen Kane. What frustrates you? Usually small stupid things like when people leave their blinker on and you patiently wait for them to merge. What do you do to help the human race? My photography is sold on gallery wrapped canvases exclusively online at IncredibleArtist.com. A generous portion of the sale goes to the National MS Society.